Commissioner Roger Goodell, hosts an annual gala with GLAAD and promotes other gay community events.

In 2023, a record-high 71% of Americans told Gallup they were comfortable with gay marriage, which became legal following the Supreme Court’s Obergefell decision in 2015. Former President Donald Trump has previously said he is “fine” with gay marriage and has not indicated plans to roll back the right if reelected. However, many of his supporters are more culturally conservative than the Republican and jump on opportunities to critique brands, organizations, or institutions like the NFL if they stray too far into virtue-signaling territory.

Among last year’s offenders was Targer Corporation, which pulled its LGBTQ-themed children’s wear following high-profile viral videos showing conservatives trooping through their stores. Not long after, Kohl’s suffered the same fate and saw its stock plummet. Other companies like Bud Light and Netflix were similarly punished for venturing into the Pride Month celebrations. In the MLB, fans and players united in opposition to the L.A. Dodgers’ decision to host a drag-themed night.