One of the biggest companies in the world that produces dairy products, butter, and cheese is a company called Land O’ Lakes. Land O’Lakes branding image for its products used to be a Native American Indian but as of recent, the company has changed its branding image to a landscape image.
Land O’Lakes was founded back in 1921 and they have been using the Native American Indian branding logo for the entire time. The company has been criticized for using the logo as well some people even go as far as to call the logo racist because of the butter maiden image. The company was praised all over social media and in the media for changing the logo. However, there is a little uncertainty on whether or not the image would be removed from every single Land O Lakes product. The company introduced the new logo back in February at a press release.
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Land O’Lakes will be getting creative with the new packaging by displaying it in multiple different ways. One of the new things that the company will be doing is putting pictures of different farmers on the packaging along with the phrase “Farmer-Owned”. The chief executive officer of the company issued a statement that basically stated that the company wanted a logo that reflects its culture and what the company stands for.
Land O’ Lakes is all-inclusive and promotes diversity with the farmer-owners who they work with in order to produce their premium dairy products. The company is focused on having a positive connection with every single individual who consumes their products.